Consumer Packaged Goods Sales Agents
Selling to over 27,000 Value Channel Outlets
Integral Part of Your Team
- Sales, Marketing, Finance, Logistics
- Proactive in recognizing opportunities
- Success in accomplishing Manufacturer’s goals
Demonstrated Success
- Account Penetration
- Category Development
- Profitable Portfolios
The Anchor Difference
Anchor Sales is dedicated to HBC/GM/Food. Danny Broadwater is directly involved in every aspect of your business. This means the highly qualified, experienced individuals who meet with you are the same people who call on the customers, help facilitate distribution, contribute to design and planning and walk the floors of stores. Anchor Sales has a wealth of experience proactively working with customers and manufacturers to build products and programs that ring the register. We understand that our job has one central objective: to sell product.
We Proudly Sell To:
Focus Categories
Our primary focus is in the following categories.
Health Care
Personal Care
Household Cleaning
Paper Products
Food Category
Focus Categories
Our primary focus is in the following categories.
Health Care
Personal Care
Household Cleaning
Paper Products
Food Category
Manufacturers
Ameriplus Inc.
Cleaning and Household Products (National Brands and Store Brand)
Aspen Products Inc.
Paper Products – Paper Plates / Bowls / Cups (Store Brand)
Irving Consumer Products
Household Paper Products – Bath Tissue, Paper Towels, Facial Tissue (Store Brand and National Brand)
Dorco
Shaving Products, Disposable Razors, and Shave Systems (Store Brands and National Brands)
Awesome Products
Karlin Foods
Testimonials
Kind words from our customers and clients.
“The Anchor team has executed with excellence all Irving strategies relative to selling and expanding distribution levels; managing in-store space management standards; selling on-going promotional programs, and on-going planning for growth on current and new business. The Anchor team prides itself in understanding and internalizing a manufacturers culture to include all technical aspects of the selling role.”
— Dan Cutillo – Regional Sales Manager, Irving Consumer Products
“I have worked with many in-house and independent brokers throughout my 35 years career in the retail business and I can honestly tell you that Anchor Sales & Marketing are the best partners I have ever worked with in the past 10 years. If you want a hard-working and a truly dedicated staff managing and growing your business, do not hesitate to hire this group!”
— George O’Donoghue – Business Development Manager, Aspen Products, Inc.
“We consider the Anchor team an extension of our own internal sales team and include them in all our planning and strategic discussions. We trust their sales knowledge, insight and recommendations; we appreciate their passion, perseverance and candor. If you are looking for a sales resource that goes beyond providing the services of a “typical broker,” especially in the Dollar Store channel, Anchor Sales is your partner.”
— Ken Hill – President & CEO Pace Shave and Dorco USA
“We’ve worked with the Anchor team for 14 years and couldn’t ask for a better partner. They understand the customer, the market and the supplier and represent us as if they were with our company. They are truly a part of our team.”
— John Schaefer – VP Sales, Aspen Products Inc.
“In a world where electronics and technology are the centerpieces of today¹s food broker, Anchor Sales turns back the clock in a very positive way. Although they have many current technologies, the Anchor team provide the personal touch and strong focus to provide the attention to our business that a smaller line requires in order to build it. I have worked with them for for over 10 years, and have been extremely pleased and impressed with the proactivity and follow up given to my business at the accounts that they handle for me. I highly recommend Anchor Sales as a company that will really care about the development of your business as they have mine. and who has worked extremely hard in my behalf to develop my sales over the years.”
— Paul Shilling – Vice President Sales, Ameriplus