Dollar Stores

Value Channel

Dollar Stores

Value Channel

Consumer Packaged Goods Sales Agents

Selling to over 27,000 Value Channel Outlets

Integral Part of Your Team

  • Sales, Marketing, Finance, Logistics
  • Proactive in recognizing opportunities
  • Success in accomplishing Manufacturer’s goals

Demonstrated Success

  • Account Penetration
  • Category Development
  • Profitable Portfolios

The Anchor Difference

Anchor Sales is dedicated to HBC/GM/Food. Danny Broadwater and Dora Weaver are directly involved in every aspect of your business. This means the highly qualified, experienced individuals who meet with you are the same people who call on the customers, help facilitate distribution, contribute to design and planning and walk the floors of stores. Anchor Sales has a wealth of experience proactively working with customers and manufacturers to build products and programs that ring the register. We understand that our job has one central objective: to sell product.

Danny Broadwater


Danny Broadwater has over 30 years of consumer product sales and marketing experience, covering our current customers.

Dora Weaver

Vice President

Dora Weaver has over two decades of experience in HBC/GM representation and customer relationships.

Jodie Peterson

Customer Service Manager

Jodie’s expertise and effectiveness in working with our manufacturers and customers consistently exceeds both manufacturers’ and retailers’ expectations.

We Proudly Sell To:

Focus Categories

Our primary focus is in the following categories.

Health Care

Personal Care

Household Cleaning

Paper Products

Food Category

Focus Categories

Our primary focus is in the following categories.

Health Care

Personal Care

Household Cleaning

Paper Products

Food Category


Ameriplus Inc.
Cleaning and Household Products (National Brands and Store Brand)

Aspen Products Inc.
Paper Products – Paper Plates / Bowls / Cups (Store Brand)

Irving Personal Care
Baby Diapers, Training Pants (Store Brand)

Irving Consumer Products
Household Paper Products – Bath Tissue, Paper Towels, Facial Tissue (Store Brand and National Brand)

Pace Shave
Shaving Products, Disposable Razors, and Shave Systems (Store Brands and National Brands)

Perrigo Company
OTC Products (Over the Counter Drug Products) – Pain, Cough Cold, Sinus, Health, Wellness Items (Store Brand)

Supply Plus
Cleaning Supplies, Sponges and Scrubbers (Store Brand and National Brands)


Kind words from our customers and clients.

“The Anchor team has executed with excellence all Irving strategies relative to selling and expanding distribution levels; managing in-store space management standards; selling on-going promotional programs, and on-going planning for growth on current and new business. The Anchor team prides itself in understanding and internalizing a manufacturers culture to include all technical aspects of the selling role.” 

— Dan Cutillo – Regional Sales Manager, Irving Consumer Products

“I have worked with many in-house and independent brokers throughout my 35 years career in the retail business and I can honestly tell you that Anchor Sales & Marketing are the best partners I have ever worked with in the past 10 years. If you want a hard-working and a truly dedicated staff managing and growing your business, do not hesitate to hire this group!” 

— George O’Donoghue – Business Development Manager, Aspen Products, Inc.

“The Bar-S Foods partnership with Anchor Sales & Marketing has been phenomenal, the whole team at ASM operates in the most professional manner. In 2012 we had ZERO business at Family Dollar and in the past four years we’ve become the largest packaged meat supplier with Family Dollar. I knew at the time that Anchor Sales & Marketing was the right organization to get me in front of the appropriate people.” 

— Shawn Simpson – National Account Manager, Bar-S

“We consider Danny and his team an extension of our own internal sales team and include him in all our planning and strategic discussions. We trust his sales knowledge, insight and recommendations; we appreciate his passion, perseverance and candor.  If you are looking for a sales resource that goes beyond providing the services of a “typical broker,” especially in the Dollar Store channel, Anchor Sales is your partner.” 

— Ken Hill – President & CEO Pace Shave and Dorco USA

“Dependable, timely, great communication, understands the audience and the expectations to better direct next steps and final results.” 

— John Heffner – National Business Development Manager, Irving Personal Care

“We’ve worked with Danny and his team at Anchor Sales for 14 years and couldn’t ask for a better partner. They understand the customer, the market and the supplier and represent us as if they were with our company. They are truly a part of our team.” 

— John Schaefer – VP Sales, Aspen Products Inc.

“In a world where electronics and technology are the centerpieces of today¹s food broker, Anchor Sales turns back the clock in a very positive way. Although they have many current technologies, Danny and Dora provide the personal touch and strong focus to provide the attention to our business that a smaller line requires in order to build it. I have worked with them for for over 10 years, and have been extremely pleased and impressed with the proactivity and follow up given to my business at the accounts that they handle for me. I highly recommend Anchor Sales as a company that will really care about the development of your business as they have mine. and who has worked extremely hard in my behalf to develop my sales over the years.” 

— Paul Shilling – Vice President Sales, Ameriplus